The holidays are in full swing, and it is not too late to launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. 7 must do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the offerings How to create a Holiday Greeting Video that sizzles How to create a fun Holiday themed challenge or contest to increase engagement How to incorporate live streaming into your holiday sales strategy to expand in-store or online traffic to your website How to incentivize customer-generated holiday-themed content How to strategically partner with other businesses with the same target market How to ride the wave of a holiday-themed hashtag And much more… Plus much more in our Q&A sessions Presented by: Deborah Deras REGISTER NOW

The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If you are a Small Business, you can leverage the search features in order to be easily discovered by your target market using this fast-paced, fun, and engaging micro-video platform. In this webinar, you will learn:  What is the culture of TikTok? How long is a TikTok and how often should I post? What are my small business goals on TikTok? What trends on TikTok can you leverage to grow fast? What types of content should I post on TikTok? Resources for getting started on TikTok Plus much more in our Q&A sessions Presented by: Deborah Deras REGISTER NOW