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Dual Crossroads: South Pasadena’s Metaphysical Supply Shop

Admin Apr 03, 2019
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Meet Jennifer Maimone, owner of Dual Crossroads, the local shop where you can find an arrangement of crystals, homemade soy candles, incense, sacred herbs, jewelry, religious items, and other spiritual tools.

Much about Dual Crossroads has changed since its opening in 2016, including an array of events, classes and workshops that are now regularly offered. Jennifer says listening to the community’s needs over the years has helped shape what Dual Crossroads is today.

A big fan of the South Pasadena business community, Jennifer lists her Mission Street neighbors the Munch Company and Retreat (Lifestyle, Jewelry, Gifts) among her favorite local spots.

Read her interview:

Can you provide us with a brief description of your business’s services or products?:
Dual Crossroads is a metaphysical supply store located in South Pasadena that holds an arrangement of crystals, homemade soy candles, incense, sacred herbs, jewelry, religious items, and other spiritual tools.

What inspires your continued work in this field of business?:
When I opened Dual Crossroads 2016, I started with an eclectic layout consisting of metaphysical supplies, fun clothing, gothic goodies, and geeky collections. My store has changed a lot in 2 years, and it now has a hard focus on all things spiritual. I made this change because, while my customers enjoyed the fun things I had before, it was the metaphysical side that seemed to fill a need they had. The combination of my lifelong love for this field and the ability to provide something needed by the community is what inspires me to continue working in my field of business (and to continually expand upon it).

What are five words (or less) of advice for others in your profession?:
Be patient. Stay sharp. Listen.

What do you enjoy most about doing business in South Pasadena?:
I love the community! It amazed me how open the fellow business owners were to talk about their experiences here when I was deciding if this was the right place for me. There was no sense of aggravated competition, resentment nor closed-off attitudes. Everyone was willing to talk, be honest, and welcome the newbie to the block. The patrons who come in are just as friendly, and it really gives you a sense of community.

What is your favorite local spot?:
Oh, that’s a tough one! For food, I go either to Heirloom Bakery or the Munch Company to grab a bite to eat during lunch. For gifts, it would be Retreat Lifestyle. To get tea, it would be my neighbors at Teamorrow. I am sure when Jones Coffee opens across the street, I will be going there, too! I love chatting to the people who work at each of these locations, so it’s more like visiting friends whenever I go to their establishments.

What do you think everyone should do at least once in their lives?:
If you ever get the opportunity, live abroad for a little while. I studied in Rome for 6 months in college, and it changed my life. I know that sounds cliché, but it’s true. Long story short, I was a different person when I returned home. I was adventurous, outgoing, willing to take risks, and more confident in being a decision-maker. I’ve traveled to other parts of the world since then, but it was that time I lived abroad that changed me for the better.

Anything else you’d like to tell us about yourself or your business?:
My store didn’t happen overnight; it took a lifetime. My thirst for knowledge started in the 6th grade, when I began researching about world religions, philosophy, metaphysics, and the paranormal. I grew up in a family business, one where my father was the Marco of Marco’s Collision Centers, and my mother ran it alongside him. Their once small company grew to a 7-store enterprise, yet my parents made sure it never lost that family business touch. The company creed was, “once, right, the first time,” and I wanted to bring that into my own creations. Today, I have a bachelors in history, have published paranormal novels, and own a business where I can continue my family’s legacy, while incorporating everything I learned since the 6th grade.

Connect with Dual Crossroads Online:

Instagram: @dualcrossroads

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