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DeepMix Entertainment: Listen In

Terry Oct 01, 2018
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Meet Brad Colerick, ‘Ringmaster’ of DeepMix Entertainment, host of Wine & Song Wednesday’s at the Blue Guitar, and a singer-songwriter himself; having recently released his fifth album Nine Ten Thirty.

How did you get started in your business?:

Utter desperation. I lived in Nebraska. I knew I wanted to make music my career but had no idea how to go about it. I got a job in a studio and recorded a couple of albums. Then I learned I could get paid for my musical ideas by writing jingles. So I moved to LA to try to break into the business. I was fortunate to write and sing a national jingle for Bonanza Restaurants which got me into the Screen Actors Guild as a singer. That led to more writing and singing opportunities. I launched my music company, DeepMix, in 2002. We expanded into music supervision for film and TV, and started an indie label, Back 9 Records. In 2009 we began presenting live music events. I also tour a bit on the  Americana/Folk music circuit.

 

Provide a brief description of your services or products:

I currently present shows at the Blue Guitar room at Arroyo Seco Golf Course (http://blueguitar.club). I also book the Eclectic Music Festival which just celebrated it’s tenth year in April. I have released five CDs of mostly original songs and I produce music and sound design for advertising clients big and small. Some of the bigger brands I have worked for are Coca-Cola, McDonalds, Budweiser, and Target.

 

What inspires your continued work in this field of business?:

Life inspires me to make music. Music brings people together from all walks of life, and points of view. It mines the precious resource of joy that has been in short supply as of late.

 

What has been your business’s biggest success or ‘win’ to date?:

I worked with Johnny Cash on a Sears ad campaign. My wife and I got to spend a bit of time with Johnny and June on their tour bus. I’ll always treasure that experience.

 

What’s the biggest risk your business ever took? Did it pay off?:

I negotiated a deal to provide a tour sponsor for a big artist. His manager agreed to the terms. The sponsor agreed. We celebrated. We ran up $12,000 in legal fees putting the deal together. Then the artist had a change of heart at a lunch meeting where he was to sign the deal. That hurt and did not pay off.

 

What do you enjoy most about doing business in South Pasadena?:

My latest album, Nine Ten Thirty, is a love letter to South Pasadena. I love that you can buy it at the local toy store — the Dinosaur Farm.

 

If you could start all over again, is there anything you would do differently?:

No. It’s all about the journey, which brought me here to the Nine Ten Thirty.

 

Visit Brad Online:

bradcolerick.com, blueguitar.club, deepmix.com

Connect with Brad on Social Media:

FacebookInstagram, Twitter

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